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#The challenger sale synopsys series
Designed as companions to the original works, the 30 Minute Expert Series enables readers to develop expert knowledge of important works. The series offers detailed analyses, critical presentations of key ideas and their application, extensive reading lists for additional information, and contextual understanding of the work of leading authors.
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About the 30 Minute Expert Series The 30 Minute Expert Series is designed for busy individuals interested in exploring a book's ideas, history, application, and critical reception. The new gold standard in sales, according to the authors, is to help customers think differently about their needs while presenting them with new solutions.An insightful guidebook for both salespeople and their managers, The Challenger Sale provides effective techniques for increasing an organization's customer loyalty, growth, and success. More than half of all business sales are made by Challenger salespeople, whose unique strategies-confronting the beliefs of the customer, rejecting the status quo, and pushing the customer out of his comfort zone-prove that relationship building is not as effective a sales tool as sales executives tend to think. Utilizing the data collected from over ninety companies, the authors discovered that most salespeople fell into one of five categories, the most effective (by far) being the Challenger sales style. Earning the 1 spot on the bestseller list of both Amazon and The Wall Street Journal, the book quickly carved a space for itself upon publishing as a new and necessarily innovative approach to successful sales.